Ikea

Mediocrity is the killer

November 23, 2010

-A hot dog at the exit should be 50 cents! -But Ingvar, that’s impossible! Our costs for a wiener, bun, ketchup and mustard exceeds that. -Well, 50 cents would be a bargain. Work on the costs, you’ll fix it. -I want it to have only one button! -But Steve, that’s impossible! Computer technology is much [...]

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