Marketing 3.0

Human or out

December 20, 2010

One out of 12 humans are on Facebook. Now every company targeting humans wants in. But we went there attracted by the human part of it. And companies came with targets on their mind. So, while we connected with old friends and shared daily life stories. They collected ”fans” and posted one-way messages. We even [...]

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Stefan Hyttfors Speaking of Business Innovation & New Marketing

December 18, 2010

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Can you beat the two guys in a garage?

December 2, 2010

Do you pay much attention to competitors? Let me explain why you shouldn’t. The ones who are closest to you in the race for business are probably the ones who are the least interesting from a long-term perspective. Simply because they -just like you – will keep on doing business as usual and therefore behave [...]

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Mediocrity is the killer

November 23, 2010

-A hot dog at the exit should be 50 cents! -But Ingvar, that’s impossible! Our costs for a wiener, bun, ketchup and mustard exceeds that. -Well, 50 cents would be a bargain. Work on the costs, you’ll fix it. -I want it to have only one button! -But Steve, that’s impossible! Computer technology is much [...]

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